Hail hits Wednesday and your phone buzzes all afternoon while you’re halfway up a chimney. By the time you climb down, every voicemail is a homeowner who’s already two roofers down the list. We install the missed-call text-back + AI follow-up that recovers those jobs — while you keep swinging the hammer.
The leak
Per yearAverage annual revenue lost to unanswered calls
$0One missed call, in dollars
$680+
< 60s
from a missed call to the first text-back landing on the homeowner’s phone.
$45,600
average annual revenue a roofing contractor loses to unanswered calls.
14 days
from kickoff to first recovered lead — written for HVAC, plumbing, and roofing shops.
Where the leads die
You don’t need another marketing channel. You need every call that already rang your phone to land a same-day reply — regardless of which ladder you’re on.
Storm season stacks 30, 40, then 60+ calls into a single in-progress job. The phone buzzes in your pocket the whole time, and every ring you ignore is another homeowner dialing the next roofer on the list.
A single hailstorm puts 6 weeks of work in front of a 3-crew shop overnight. Every call you miss during that window is a job the next guy on the list picks up.
Homeowners with an active leak want to talk to a human, not leave one. By the time you call back at 7 PM, they’ve already booked the roofer who picked up at 2.
60% of storm leads hire whoever replies within an hour. A voicemail at 4 and a callback at 7 isn’t hours — it’s the job.
Insurance adjusters want Tuesday quotes. Property managers want the same day. By the time you write one up on the truck, three more leads have texted — and three more haven’t texted back.
Two-way text threads can run without you on the roof. Adjusters, PMs, and homeowners get a same-day reply while you keep climbing.
What recovery looks like
Each one started with a missed call while a tech was already on a roof. The text thread that follows is what the homeowner actually sees.
Example 01 · Storm-season chimney leak
Hayden is up a ladder re-flashing a chimney when the phone rings twice in his pocket. By the time he climbs down, both calls have hung up.
Caller: D. Reyes · new lead (roofing, leak around chimney, drips when it rains)
2:14 PM · Missed call
“Hey Daniel — sorry we missed your call. Got the leak at Birch? What’s the address and how bad is it right now?”
2:14 PM · Sent automatically
“412 Birch. Drips when it rains hard. Want it fixed before the next storm.”
2:19 PM
“Got it. Any days this week work for a quick look? We can usually do same-day for active leaks.”
2:20 PM
“Thursday afternoon.”
2:21 PM
Booked · chimney flashing + leak, 412 Birch
Thu 2–4 PM · assigned to Hayden · CRM + calendar updated
2:23 PM
Example 02 · Insurance-adjuster storm callback
After the May hailstorm in west Wichita, an adjuster is calling seven shops in a row to get a quote back before end of day.
Caller: K. Patel · adjuster (State Farm, hail-damage claim, west Wichita)
4:38 PM · Missed call
“Hi Karthik — sorry we missed your call. Which address is the claim on, and what’s the timeline you’re working with?”
4:38 PM · Sent automatically
“2419 N. Walnut. Adjuster needs a written quote by tomorrow noon.”
4:44 PM
“Perfect — we’ll get the quote to you tonight. Want me to have Hayden walk the roof tomorrow morning and send photos with the bid?”
4:45 PM
“Photos help. Send to this number.”
4:46 PM
Quote walked + sent · 2419 N. Walnut
Bid + photos delivered 8:30 PM · adjuster confirmed 9:12 PM
9:12 PM
Example 03 · Property manager re-roof
A regional PM sends a single “got a minute?” voicemail and then forgets about it the next morning. The AI brings the thread back instead.
Caller: S. Ortega · PM (commercial rooftop, six buildings, considering fall re-roof)
Mon 5:02 PM · Missed call
“Hey Sofia — sorry we missed your call. Sounds like a fall re-roof on a portfolio. Want us to swing by one site to scope, or quote from the existing plans?”
Mon 5:02 PM · Sent automatically
Walkthrough scheduled · Tue 10 AM
Single-site scope → portfolio bid → soft launch
Tue 8:30 AM
“Just walked my morning. Tuesday at 10 works. Send the address to my email.”
Tue 8:32 AM
What you get
The AI pulls the address, the roof surface, and the insurance claim; the SMS scripts trade the generic opener for the one a homeowner expects to get from a roofer — not a SaaS bot.
01
The moment a call goes to voicemail during a hail call, an SMS lands on the lead’s phone with the trade-specific opener a homeowner expects to get from a roofer — not a generic auto-reply.
02
The AI keeps the thread going — pulls the address, the leak or storm detail, the insurance claim — until it has enough to write a quote. Your office gets a pre-qualified thread, not a name and a callback request.
03
Every incoming text shows up in one inbox. Adjusters, PMs, and homeowners all reply on the same number. Your techs keep climbing; your office keeps closing.
Run the numbers
A 15-minute call — no pitch deck. We'll look at your call volume during storm season, your average ticket, and the leads that walked because you couldn't get to the phone. Then we'll come back with a number for setup, monthly, and what the system recovers in your first 90 days.
Missed-call text-back live in two weeks
Trade-specific scripts — written for roofing
Connects to your existing CRM and phone system
Month-to-month after the setup — no lock-in
What's leaking — 4 quick fields.
Phone and business name beat email for roofing shops — we'll call you back, not mail you a deck.
Storm season is coming
Tell us your trade, your market, and the calls that are slipping through. We'll come back with a number — what the system costs, what it recovers, and how fast the first reply lands.